Think Happy Thoughts

Turkey’s Away!

Posted on: April 29, 2009

In my Intro to PR class we watched a TV show, WKRP in Cincinnati, to help learn a little bit about promotions. In this very funny episode of the show, the radio station manager, Mr. Carlson, feels that he is not doing anything for the station at all. So, he comes up with a “brilliant” plan in order to promote the station and basically give himself something to do. He thinks up the plan and immediately decides to act on it. He uses two of the people on the staff to help him with it, but he never actually tells them what is going on, and totally leaves the rest of the crew out of it. Since Thanksgiving day is coming up, he decided he wanted to buy 20 turkeys for what everyone thought would be some sort of give away. Well, it ended up being anything but a give away. He threw the turkeys out of a flying helicopter over a mall parking lot. He did this because he just assumed that turkeys could fly, and they wouldn’t just dramatically hit the ground. Mr. Carlson made a big mistake with this promotion from the get go. He did not research anything about the turkeys so therefore he did not know they would not fly, he didn’t incorporate the right people for the job, and he left everything as one big secret. No part of his promotional was oraganized, and it showed because of how it ended.


2 Responses to "Turkey’s Away!"

Happy, I really liked this show that we watched in PR! It was so cute..I think we need to youtube some episodes considering how we BOTH want to travel back in time! haha..I liked your post! Maybe we can watch a few..

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