Anatomy of a News Release

Posted by: happymccullough on: April 23, 2009

• In: PR Connections
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In my intro to public relations class we have currently been discussing news releases. This list of things are what commonly make up a news release. Its also a helpful guideline…

1. Letter Head with Address
2. The Words NEWS RELEASE
3. For Immediate Release OR Embargo- hold it until the date states it can be released
4. Media Contact Info
5. Headline and Subhead
6. Dateline
7. Lead
8. Quotations
9. Body (AP)
10. Page Slugs to let you know to go to the next page (-MORE-)
11. Additional Contact Info
12. Boilerplate
13. End sign (###, END, -30-)